VETEMENTS MANIA



magazine cr fashion book
photographer felix cooper
styling benjamin galopin
photo assistant ruddy lepoultier
styling assistant livia rossi
make-up sarai fiszel
hair olivier de vriendt
models la wenedikter, harriet rose and vic van der well
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I couldn´t ask the best way to end our denim week*if not with the same piece shown in introductory post and now in this post´s head-photo.  It´s actually a part of the special-made editorial to celebrate one of most talked brands right now – Vetements.
Even she doesn´t like it, but Demma Gvasalia, head of the Vetements design collective, has gained a reputation of being the coolest designer or we could say the hottest novelty in fashion right now.  The brand is really about authenticity. Gvasalia´s intention was never and still isn´t to invent new silhouettes, but all collections are marked by pieces that we know well; from bombers and denim to trench coats and peacoats.
“Even though it’s a challenge, we try to find fabrics that are authentic to these pieces. We’re not trying to be sophisticated, so the authenticity of the materials is important. An Antwerp T-shirt and a Thrasher sweatshirt had been lying around the office forever. We get inspired by things that we see. There is so much out there already and we’re not trying to make new pieces, so we choose pieces that we instinctively like.”







/ original images courtesy of cr fashion book /

*more than a week to be frank; so we could easily say a prolongeeeed-one :)

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