“I believe in things being beautifully made but at the same time practical. We work in a detailed and thorough manner. I like the process to have an ease, allowing for things to unfold as we go along.” - Phoebe Philo
Did you ever wanted to sneak into Céline´s office and showroom? I bet you would! Till now we know these addresses ,Chanel at 31 rue Cambon, Dior at 30 avenue Montaigne and Hermès at 24 rue du Faubourg Saint-Honoré, so it´s really up-the-time to add the new (final?) one - 16 rue Vivienne.
WSJ, in the upcoming issue (out on April 4th), with a help of Phoebe Philo and Céline´s CEO Marco Gobbetti, is making an extended profile about a renovating a 17th century hôtel peculiar into a more sleek space, that in every aspect reflects the brands aesthetic. Both also explains why Philo´s studio still remains in London, why Céline don´t want (and need) to face the e-commerce, why since he and Phoebe arrived, they have closed more stores than they have opened (from 115 in 2008 to 94 today) and more.