Selfridges decided to play really strategically before the shopping-madness Holiday period. They made a selection of twelve designers, that in their opinion had a master-role in fashion sector today; so the tittle of the project is more than obvious, “The Masters”.
Dries Van Noten is Master of the Eclectic, Undercover’s Jun Takahashi is Master of Subversion, Thom Browne as Master of Showmanship and Yohji Yamamoto is identified as Master of Defiance. All are presenting a series of commissioned films made by SHOWstudio, will also have a dedicated front window and exhibit archival pieces along with specially limited edition products available through all Selfridges stores and online. 
Among them is also Rick Owens, who got a title of Master of the Elements. In this way the American designer is celebrating his 20th anniversary since he launched officially his namesake label. This handcrafted of petrified wood skateboard deck is a part of the limited edition and curated selection of Rick Owens favourite products.

The World of Rick Owens concept store runs until the end of October 2014.

You can read more about this project here and/or shop the limited edition collection here.

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