Not a big fan of this Proenza´s winter ad campaign, shot by
lately very famous and desired Zoe Ghertner, styled by Marie Chaix and featuring Julia Bergshoeff and
Selena Forrest. Probably because of the models same expression throughout the
whole campaign or the same colours, except the lime and red or is the reason in
the ladder. The thing I appreciated the most is the way how they showed pieces,
especially bags, which are normally the most profitable thing in most of brands,
if not in every one.
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