Acne Studios ‘creative director Jonny Johansson chose the British photographer David Sims for the winter ad campaign due "the way he captures such a specific mood without the need for the usual narrative or story." The first series of shots that is seen to be a classic fashion one, featuring the season key pieces, were revealed few days ago, in time to become an outdoor campaign during upcoming Fashion Weeks. The second "bundle" is set to be released on digital screens at Harrods later this month, with wild postings on streetcars in Milan and during the Fiar Art Show in Paris, while the third and the last one is scheduled for November.

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