NOVELTIES #41

THE ROW holds their pre-fall imagery
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What Céline has done for years and still doing it, some American brands are following the French luxury house steps. What I am talking about? About releasing high-resolution images of pre-collections right on a day when these collections are hitting stores. As it did Proenza Schouler two weeks ago, now it´s time for The Row to hold the brand´s pre-fall imagery until April.  Everybody who was invited – fashion business insiders – to take a look at the brand´s latest collection, was also informed that there will be not distributive images of the collection until the mid-April, when it starts hitting sales floors.

So there will probably be a bit of “hard-time” for Zara and other fashion-street-like retailers that intensively all these years “used” some ideas straight from big-brands and turned them into their fast-selling collections; but I guess that Inditext (Zara´s mother-house) will not be stopped by the first obstacle on its way, when made only in first 9 months this year 2 billion of profits. Don´t you think?

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