CHANEL´s new challenge
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Chanel is breaking its rules and is going out into the world of online shopping. Bruno Pavlovsky, Chanel’s president of fashion, confirmed the house’s plan to launch e-commerce that could happen in the upcoming autumn (next September to be more specific). “It’s not so much a shift. It’s an evolution to better serve our customers. So it’s more e-service than a pure e-commerce approach.” Pavlovsky explained.

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