ACNE STUDIOS S/S 2014 AD CAMPAIGN FIRST LOOK


Acne Studios is continuing the successful story-style of their ad campaign; the first photo of the S/S 2014 one is very look-like to the F/W 2013/2014 made by the same photographer, Viviane Sassen, and using again a photo saturation* technic; this time is even more clean, minimal and with a different model, Zlata Mangafic. Not to forgot - a new label, actually a new font of the label.
What do you think of it?

/ Photos courtesy of Acne Studios /

Definition: (1) Subjective experience of vividness or richness of colour. + That attribrute of colour which distinguishes it from a grey of the same brightness: it correlated with colorimetric purity. + Also known as chroma. (2) Condition of being unable to contain or accept more e.g. a saturation solution will not dissolve any more of a solute; at saturation, a colour cannot be more rich or vivid.

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