ANOTHER H&M COLLABORATION STORY - ISABEL MARANT





And here we are again...same story, different designer. After Kar Lagerfeld, Stella McCartney, Lanvin, VersaceMarni and Maison Martin Margiela...now it´s turn for Mrs. Marant. What for? For another designer collaboration with H&M. Are you surprised? Well, frankly i am not! Maybe a surprise part for me  come that they choose Marant for the colder instead of warmer season (that would be my decision :) ).

Isabel told: "I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor: I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."

"We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection" said H&M creative adviser Margareta Van Den Bosch."

And i guess that from today on there will be (again yes :) ) big debates between two opposite sides: one a pro and one against of these kind of collaborations. 

The collection, which will feature clothing and accessories for men* and women, will arrive in stores on November 14.


* Yep, for men too :) Can not wait to see Isabel Marant´s men version for the very first time.

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