After London in 2019, Paris has become the second city in Europe to host a flagship store for The Row. This store occupies approximately 200 square meters (2,153 square feet) on the ground floor of a residential building constructed in 1835, previously home to an Asian restaurant. As with all of their stores, it has been meticulously designed by the Olsen sisters and the brand's in-house design team, with careful attention paid to every corner and detail.
The 1 rue du Mont-Thabor (St.-Honoré) sees carefully sourced furnishings and artworks, like hairs by Victor Courtray chairs, a Georges Jouve coffee table, a collection of precious rugs, a Koloman Moser chaise and a sliding door by architect Jean Prouvé, embraced inside limestone walls.
The various environments within the store exude a cosy sophistication, making guests feel like they are in someone's home, enhancing the shopping experience while also conveying The Row's aura of exclusivity and refinement. The new flagship store offers a complete selection of clothing, accessories, bags, and footwear for both women and men.
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