TANTI AUGURI MR. ARMANI

 

    image courtesy ©wmmanagement



Everything started in the summer of 1975 when 41-year-old Giorgio Armani sold his blue Volkswagen Beetle to fund a new fashion business. Renting a tiny office, he brought on board a young secretarial student, Irene Pantone, and a charismatic showman from Tuscany, Sergio Galeotti, to handle sales. Together, they launched a menswear collection, followed by one for women, and both received great acclaim for the simplicity and elegance of Armani’s clothes.


He is a fashion icon who revolutionized menswear with his signature soft approach to tailoring and reshaped traditional male stereotypes, often in a palette of soft blue, black, brown, grey and greige, which has become a known Armani sign. An example of this is seen in the stunning appearance of Richard Gere in 1980.


His designs in womenswear focus on sartorialism, bringing a confident edge to haberdashery. With a background in medicine, Armani's profound understanding of the human body and its movement is reflected in his designs, allowing unrestricted and natural movement. His genius lies in creating outfits that exude effortless confidence for red-carpet events and not only. Understanding and listening to the wearer was and still is his key ingredient.

Tanti auguri Mr. Armani.


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