![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOl6q54CyN7CL9YYnS0OOuyRy0QGa0NFhAIgxiumE_Dy2ngq6gizmJhtu-YmIyAY-OYwrdRH_J7JayNM8_rKxHPaNmxf10pgOdkPaaghm4DLylVvxtUcJjmYxfZk0hiCmJhvnS2aW-e7o/s1600/HEAD.jpg)
Lera Abova is the new face of Joseph´s
winter 2016 ad campaign, photographed by David Sims and styled by Jane How,
where she is wearing some of most representative pieces from the brand´s
runaway collection: leather corset, oversize knitwear sewn with heavy yards, a
wool-tailored trench with arty buttons and the robe made of British-made
jacquard that is cut on the reverse to expose floating threads.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWhMAGfTlVIxYRHb_yrniXhIdzMQhnYs7Z6YWr6yRciPj8yeYQ5wf1FtMjHO13cav1d65lJ-lI4PzzkhrE6rS8wRItkSgm15gW9kW1oeB_Ung62xptUrYxEqhKet1jTzoegc6tkxq5law/s1600/01.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMwsd3n7htGiMBufqDA0MZewLwlb3CSFhGzRqbAO73_BAFBX_CfSebrBz1pQbYQdPQfBAd3MFJnaCHZjpuqY7-AN3mxmLDzEqCydV_q0Beg73ALYHJVLcGaCr-i6PbVJOAm2IFqwu7m-o/s1600/02.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikOuKtj8sH9ZKC5qzuN7QsLZ-MQnv4DXiw5QExkeHj3PUwb8waDR9G1d0TjglJonk7YRx_JPm3Qn7StrcbW9ls1PVpuHsPXSlSVxntJT6X7uEq5b-dhLQlexEQtuhiUttQM_8kpwByoB8/s1600/03.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk7vnvoe7MfszFzBLd8wXp2OLCyGOU2cwTCaVg6wVjwTjGueWIa2oPTZJ29z_4Lr2QM7Md_QbnwnEJXmdj6VGB0VXY8ithW0vJIwSxRf0MThHaXRevpzrrW5SHVy0VYO6Kvi2pA7Q0ed8/s1600/04.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2BaqwPqSRWn_dZh4D85V6CJJy8lKGmkpn-6v57vSvqYX_gs-yzCVhNEasRkqCuWVmra5phN4hyphenhyphenfjvMDwEVzHeUjanSST4JZJi-LdxHw9wLqY_7fnA1zZhn_r-PLIcnvWIfyPdFoSTbxI/s1600/05.jpg)
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