NOVELTIES #45

CALVIN KLEIN summer 2016 ad campaign first look

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While other brands delivered far long before their summer 2016 ad campaigns, finding them in all magazines from January issues on, has Calvin Klein (finally) released a first "taste" of its summer campaign. Is it tactic or just a delay-thing? The effect of it, normally in terms of numbers, will tell. The (possibly) total black and white campaign, an ode to the 90´s, was photographed by James Hawkesworth, styled by Benjamin Bruno and features Sophie Rask, Frida Westerlund and Laura Sørensen

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