PRADA S/S 2016 SET




The corrugated polycarbonate surfaces and smooth fiberglass set-scenario was that impressive for Prada, to use it at both S/S 2016 collections; menswear back in June and womenswear in September. The set was made by brand´s long-time* collaborators at OMA with their research arm AMO, the same ones that also completed the Fondazione Prada**.

"Plastic sheets hang down acting as a virtual mould that defines the catwalk and seating areas, while the concrete ground area acts as the negative of the above scene. The fibreglass and polycarbonate stalactites manipulate the proportions and perspectives of the brutal and industrial space. These alternating levels of views and transparencies introduce the guests to a blurred horizon," said about AMO.

*AMO and OMA have collaborated with the Milan´s brand for over 25 years as a result of personal relationship between their founders; fashion designer Miuccia Prada and architect Rem Koolhaas
**the new arts center inside an old distillery in Milan

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