RAF SIMONS / STERLING RUBY LIMITED POP-UP PROJECT


photos and video by Willy Vanderperre
styling by Oliver Rizzo
model Luca Lemaire
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Who don´t like evene the sound of "limited edition" or as in this case "limited time only"? Just the idea of own something that is numbered (yes, a limited number of...), makes the thing precious and in our mind must-have. 
Tomorrow, July 15, Raf Simons and Sterling Ruby will launch inthenameof.be a pop-up site and a pop-up shop carrying their Fall ‘15 menswear collaboration. The shop, created in collaboration with Simons´commercial director Charlotte Arts and the photographer Willy Vanderperre, will offer a new selection of the bleach-spattered, expressionistic pieces each Monday. The latter promises a clubby space in Simons’ home of Antwerp (hometown of Arts and Vanderperre), open weekends only from September 4 through October 13, with a rotating cast of deejays and live performances.
Every piece who will not be sold on the website at the end of each week, will be sent to the physical location - the pop up store.

To recap and to mind: the pop-up site inthenameof.be will be open from 15.07 till 01.09 and the pop-up store (16 Lange Gasthuisstraat, Antwerp, Belgium) will be open from 04.09 till 13.10. 

Click on "read-more" to see the Raf Simons / Sterling Ruby F/W 2014/2015 ad campaign.





/ Photos and video courtesy of Raf Simons /

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