One of my favorite brands ever!
classy….
…..elegant
perfect cuts and materials....
....timeless
These are characteristics that all my
favorite brands have. I simply admire that Dušan Paunovic (the designer behind
this marvelous label, founded in 1999) does not follow any trend and that he do
not like to make any publicity using celebrities. No marketing strategy for
him. He has his own aesthetic, based on comfort, great cuts, with a Japanese
influence. He once said:"Like the clothes, nothing is loud, everything is
super understated. Everything is super quiet.
I prefer, you know, a lot of very elegant, very chic, very understated
people who are not celebrities. Like my usual clientele is an art gallerist or
decorators or designers or architects. But always independent women. Which I
also like very much. That is very important — when a woman is buying clothing
for herself."
When you Love Dušan aesthetic, design...you
can never get disappointed. Contrarely, you are every season more and more
fascinated; like for the S/S 2014, a nice range of wide pants and shorts, long
tunic tops, oversized man jackets. A great synergy of androgynies and feminine.
/ Photos courtesy of Dušan /
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