Vanessa Traina, the stylist, brand ambassador and muse, curated and co-founded two platforms: The Line (an e-commerce…web shop) and The Apartment (the correspondent physical shop…made of bricks, yes :) ), that were launched this month.

“Our vision stems from a desire to pare back, strip down, and pull together—the search for refined, versatile, and honest goods that come together in our New York City home, The Apartment. Built to last but never boring, these objects are a mix of established favorites and our latest finds from emerging names across fashion, home, and beauty. What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life. Contemplate a future of objects that inspire and refine you with The Line. ” – The Line

The apartment has a living room, dining room and a bedroom, all rooms appareled with stuff that you can buy; from a wood char and a blanket (the fox one) to glass vase and the book about Shiro Kuramata. Fashion lovers would find their treasure in the closet of course, full of great luxe basics, such as Vince, Reed Krakoff and Protagonist, a lovely new collection of tailored wool and silk pieces from the designer Kate Wendelborn, that exclusively debuted on The Line and in The Apartment.

Among other stories, The Line features also fashion editorials, as the one below. I am already a big fan of this project...full of great taste and great products. I am so in The Line!

/ All images courtesy of The Line /

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