Kris Van Assche’s Flower Power

Text by Edward Tang

Kris Van Assche knows how to multitask. In addition to designing menswear and womenswear for his own eponymous line and serving as Creative Director to Dior Homme, he has now curated an exhibition at the Hyères Festival, an annual event dedicated to photography and fashion in Hyères, France. On view at the legendary early modernist house Villa Noailles until June 7, the exhibition aims to promote young creative talent. It also includes the designer’s own work, an installation called The Picaflor Exhibition which consists of twelve metallic flowers which reflect the union of fashion, art, photography, and nature. Hidden within each flower is a TV panel displaying an array of images drawn from various inspirations in Assche’s creative universe. For instance, photographs of the making of the Dior Homme Fall 2009 collection are shown in one of the flowers as a tribute to the venerable atelier. That the Belgian designer is an enthusiast of contemporary photography isn’t news—after all, he has invited such artists as Jeff Burton and Nan Goldin to create projects around his collections—but here, he makes intimate relationship between fashion and photography more abundantly clear than ever.

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