Acne Studios completely re-launched its denim line, now titled "Acne Studios Blå Konst." The unpredicted move looks as a (good) surprise, but who knows the brand, knows that denim is actually the brand´s "pillar" product from where everything started. "I always had a vision of Acne Studios being a design-driven brand, even since we launched the first 100 pairs of jeans," said Acne creative director, Jonny Johansson. "I will always love denim as it is a part of our roots, our DNA." The jeans part of the collection is composed by three types of fits, Land (the loose one), River (the tapered one) and North (the slim one) for men, while Log (loose) and South (straight) for women, among jackets, tops, shoes, bags and accessories. 

/ original images courtesy of acne studios /

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