first look of CHRISTOPHE LEMAIRE´s uniqlo u
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Four days ago, among all Haute Couture
glitter-feather-drama showcased garments, Uniqlo and Christophe Lemaire
presented their latest collaboration, his first as a creative director of the
new line "Uniqlo U"and it worked well, like a great balance or a needed
juxtaposition to the all that glam-sequined world. At the same time
the first images of the collection, their F/W 2016/2017 campaign was released
and by so far what we see it´s a great continuation of Lemaire´s effortless minimalism,
functionality, season-less silhouettes and timeless aesthetic, mixed with
Uniqlo´s technical innovation, sportswear-oriented and the capacity to make good quality
affordable. Since the beginning of this new adventure, they had a slogan from
Charles and Ray Eames in mind: "The best for the most for the least," that explains
the whole concept Uniqlo U - The line is built from a very Uniqlo point of
view, it is rooted in the very DNA of Uniqlo, elevated basics, an ideal version
of Uniqlo. The first collection will arrive in stores worldwide in October.
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