first look of CHRISTOPHE LEMAIRE´s uniqlo u

Four days ago, among all Haute Couture glitter-feather-drama showcased garments, Uniqlo and Christophe Lemaire presented their latest collaboration, his first as a creative director of the new line "Uniqlo U"and it worked well, like a great balance or a needed juxtaposition to the all that glam-sequined world. At the same time the first images of the collection, their F/W 2016/2017 campaign was released and by so far what we see it´s a great continuation of Lemaire´s effortless minimalism, functionality, season-less silhouettes and timeless aesthetic, mixed with Uniqlo´s technical innovation, sportswear-oriented  and the capacity to make good quality affordable. Since the beginning of this new adventure, they had a slogan from Charles and Ray Eames in mind: "The best for the most for the least," that explains the whole concept Uniqlo U - The line is built from a very Uniqlo point of view, it is rooted in the very DNA of Uniqlo, elevated basics, an ideal version of Uniqlo. The first collection will arrive in stores worldwide in October.

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