90´S BACK


It has been a while since the brand Helmut Lang showed something official, meaning runway, lookbook or video. Talking about runway, the F/W 2014/2015 was the last runway show presented by the brand, that time still under Colovos duo as creative directors, who left the company straight-after. Andrew Rosen, the CEO of Theory and Helmut Lang decided to update or speaking in more business language, to reconstruct the company, the whole package, bringing this way the brand more into its roots, to the founders late 90´s period. The intro of this project was the relaunch of fragrances that Helmut itself introduced in the early 2000´s.  The second step was to put Lang´s beloved Katayone Adeli as the one who will re-establish the whole ready-to-wear and accessories. This didn´t last long, because Adeli is no longer in this project, but is her team, who she trained.
The first official (published) result is this quite small collection, but rich of those famous 90´s, like a monochrome dressing, raw-edges and clean lines, the use of silk, especially on those minimalistic slip-dresses, not to mention denim pieces, wide pants and oversize outwear.









/ original images courtesy of helmut lang /

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