For all quality (material and craftsmanship) and long-lasting design lovers, here is one brand to really keep in mind. Samuji, creative studio and design house based in Helsinki (Finland), helmed by a Finnish designer Samu-Jussi Koski (he spent his early career at Marimeko), launched its first womenswear collection in spring 2011, while the first menswear collection, as a capsule one, was introduced in fall 2013. Their goal is to produce timeless and sustainable design, using quality materials from European and Japanese suppliers. The whole collection is produced in Europe and sold in their flagship store in Helsinki and also throughout selected stores in Europe, Asia and America. The brand use to bring each season two separate lines; the first is Samuji Classic, that carries timeless, clothes and accessories, while the second line, Samuji Seasonal, is more bohemian and colorful oriented collection.

p.s.: today I posted my photo, on which I am wearing their super-soft alpaca and merino wool jumper.

/ original photos courtesy of samuji /

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