This time Jonny Johansson challenged himself with traditional materials, like Harris tweed or Shetland wool and making them to look new. Inspired by the 30´s, time when women started having importance in sports, he is proposing to us ski-influenced boxy suits in whipcord, sporty tops and mountain shoes. Even if he was focused this time mostly on men´s sartorial allure, like tweeds or cropped jackets with frayed edges, he didn´t forget to ad feminine elements too, like laces and cocoon shapes, especially seen in coats.
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