In collaboration with Fullscream studio
Claudia Ligari developed a new web-site and also presented the beautiful F/W2014/2015 collection in a new fashion film. Not a regular-typical one, but an interactive fashion film where each viewer is allow to re-master the edit with
different effects, choosing scenes and tones. They can also record their own
version(s) and share it online.
So each viewer can make his own "production" on Claudia´s F/W 2014/2015 collection, made the first time in Italy. She picked
her most important pieces from past collections and revisited them. "This collection reflects a maturing of
style. I experimented with deeper, simpler shapes and textures, but have tried
to keep that perfect clash between exciting materials and unpredictable
silhouettes."– she said.
Ced Pakusevskij, Creative Director of
Ligari's fashion film said, "Humans are vectors. They shape space, pierce
through silence, create new forms. Claudia Ligari's design reigns over material
and defines shape. In the video, small movements emphasise themselves. Space
and antispace touch and gentle friction is produced. The sound of this friction
is pure emotion."
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