Would you ever buy these shoes if there were no-name? You will even pay some attention to them while passing by the window shop? I have several doubts. But Prada knows how to make also not-really pretty things desirable. We got the same portion of that when Céline proposed (and sold very well...and still do) its version (reinterpretation) of Bircks. Yes, those who even a year ago most of us despite and feeling disgusted just to imagine it; and at the end we are all wearing them.
A well-done brain-wash? Probably. A great marketing? Definitely!
Would you take another cycle of the wash? The upgraded one? Ok...now it´s all in sporty-high tech vibe....with multiple color options, to not be stuck in the same way we were last year with only black-cork one.

No comments:

Post a Comment