WHERE IS DAMIR DOMA?




Mornings are nice last days...every day’s sun heat makes you appreciate mornings even more. Because of the fresh air (called: "summer breeze").  While sipping slowly my morning coffee (not a big coffee consumer, but morning´s one are quite traditional and relaxing too) I generally check on internet what I "missed" in last 24 hours. One of most pleasant things is to check resort (I am still calling them cruise :)) 2014 collections (yeah, yeah...I do not miss men´s S/S2014 either).

Beside the fact that this Resort 2014 is quite annoying (I find most brands have the same look, don´t you think?)...I was literally shocked. HMH, I saw Damir Duma’s resort 2014 collection presented yesterday at Pitti´s W edition 12. The collection didn´t convince me for one, most important thing: I asked myself "Where is Damir Doma??". I only see so mild reflections of Doma´s style design with lots of basic elements from Helmut Lang, mixed with some transparency effects, shapes and prints in Stella McCartney´s style and cut out tops (tank tops) inspired from Cushnie et Ochs.
Ok, ok...I know that collections must sell, but why lost your identity? Is individualism is losing it´s primary meaning: be yourself, no matter what and who.

I would really Love to see (not that) old Doma back, with his mystical, fluid-shapes and oriental inspirations. I put  all my hopes (and beliefs)  in his S/S2014.
















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