You may have seen the Marilyn Minter-esque ads in honor of Jimmy Choo’s 15th birthday, but Minter herself shot the image above. Crystals — the traditional 15th anniversary gift — smother the silver shoe splashing through the gold puddle; it’s as sparkly and dirty as one would expect from Minter.
But Tamara Mellon, the woman behind Choo’s success, found herself surprised by the artist whose work she’s collected for so long, “It’s amazing how down to earth Marilyn is and [yet she] produces such provocative, sexy, and inspiring images.”
If you look closely, the 15th anniversary shoes are traditional Choo shapes, just covered with enough embellishments to celebrate an extra birthday or two. Mellon explained, “I was inspired by vintage jewelry to add sparkling and luminous details…but these are not the jeweled shoes of the past…[they're] modern and edgy.”
Minter herself is no stranger to the fashion world — she’s collaborated with brands like Intermix and MAC as well as celebs like Madonna and Pamela Anderson, but this is her first luxury campaign. Though most high fashion ads would love to be called “art,” this may be the first piece to really warrant the title.
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The Cut is reporting that thanks to the success of Jimmy Choo's line of shoes for H&M, which included offerings for the men folk, the designer is going to be relaunching his men's collection for Fall 2011. The brand's chief creative officer, Tamara Mellon, had this to say: "My vision of the Jimmy Choo man is one who exudes confidence and style whether he is an artist or an investment banker. The first thing I look at on a man is his shoes." Expect to get your first peek at them come Milan Fashion Week.
I personally don't like the campaign ... but I do look forward their take on mens shoes:)
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