Alexa Chung for Madewell RTW Fall 2010 / NYCFW Day-06

“It” girl Alexa Chung presented her first collaboration for Madewell on Monday night at the Bowery Hotel surrounded by a sea of friends and hipsters. The collection was as sweet as can be, but not in a saccharine kind of way. The designer showed looks with a Sixties schoolgirl vibe from cute Peter Pan-collared tea frocks and cool denim dresses to shrunken preppy blazers and high-waisted short shorts. According to Chung, it was an effortless venture.

© by WWD / Photos by Pasha Antonov

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