MULTI-BRAND-ING


Demna Gvasalia continues to surprise. For the S/S 2017 he maintained the tailoring in huge proportions, especially coats, jackets and shirts, as also that underground, Margiela-ish flavour. So where is the surprise, you may ask? He built this collection, subverting any norm or so called "fashion aesthetic rule", through various collaborations with really iconic brands, such as Brioni that produces menswear, Champion, Canada Goose and Sergio Tacchini who are into sportswear, one and only Levi´s denim, bomber and biker jackets of Perfecto, Schott and Lucchese, Juicy Couture famous fashion tracksuits, while the footwear was up to Manolo Blahnik, Reebok and Dr. Martens. Yes, you read it right. Each was in charge to design and produce outfits for Demna, of course in the aesthetic canons of Vetements.






















































/ original images and video courtesy of vetements /

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