Ok, Simon Porte Jacquemus is for the second time a semifinalist for the LVMH Young Designer Prize, but was this collection made exclusively for the competition, showing his creative ability and talent? Probably. There were some pieces that may few arty-oriented retailers find interesting to put in their shops, like a coat dress belted on the side or white skirt with a curved slit, but that´s all. In fashion system normally goes like that; if your brand don´t make money, you can´t evolve, so neither survey. Brands, especially at the beginning must pay attention on the selling part and a bit neglect the experimenting side. But when you have a (economical) possibility to do what your heart and soul wants, why you should pay attention on money?  

/ original images courtesy of jacquemus, except the main original image courtesy of erin baiano /

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