DIY IN THE RAG&BONE F/W 2013/2014 AD CAMPAIGN




Not really impressive ad campaign at the first look. What really (for my opinion) makes the campaign very interesting is how they put the models (in this case Erin O´Connor and Kristy Hume) on her own. That means: no hair and make-up, no lightning, no stylist (as also written on each photo of the campaign), but just the models and Rag&Bone F/W 2013/2014 clothes  to make it work on their own way. A totally DIY (Do It Yourself) thing.

What do you think of this idea? 

/ Images courtesy of Rag&Bone /

2 comments:

  1. Good idea, but with not that good result. You can barely see the clothes!

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    Replies
    1. I totally agree with Tanya. The point of all campaigns is to show the product and her the point was lost.

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