Today, Pitti Immagine announced that Paris-based designer Damir Doma, who was born in Croatia and raised in Germany, will be the womenswear guest at Pitti W 12 and Kolor, the Japanese brand created by designer Junichi Abe in 2005, will be the menswear guest at Pitti Immagine Uomo 84.

“Kolor and Damir Doma represent two very different stories and cultures,” commented Lapo Cianchi, Director of Communication and Events at Pitti Immagine, “but in our opinion, they share the same determination for developing their brands and building a strong business experience based on a very precise, personal and creative inspiration that does not follow mainstream fashion trends.”

Over the past few seasons, Kolor’s classic, distinct fluidity and lightness have developed into a mature brand that is more structured, revisiting the heart and soul of men’s wardrobes with smartness, humor and strictness, while Damir Doma’s austerity and clean lines have paved the way for a new, more colorful and approachable energy that speaks to the daily lives of women everywhere.

Pitti Immagine has found that a strong, initial aesthetic and cultural background continues to reflect on a fashion designer’s creative development even as the designers prepare their brands to enter into the market. Cianchi explained, “We also know how much both designers want to work with everything that the city of Florence has to offer and this season they will present two site-specific projects centered on the new spring/summer collection by Kolor and resort by Damir Doma.”

The two events will be held in Florence, on Wednesday and Thursday, June 19 and 20th; the exact dates and times will be published shortly.


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