It's a Man's World at Harrods

Whilst shopping tends not to come naturally to most members of the coarser sex – even the most seasoned of male retail aficionados will admit to getting hot and bothered after an hour flicking the rails – the latest all-male shopping experience, devised by London retail monolith Harrods, is set to make a day pounding the aisles that little more permissible.

Entitled ‘It’s a Man’s World’, the experience has been pedalled as ‘the ultimate international destination for the fashion conscious man’. Set in the ensconcing throes of Harrods’s lower ground floor, the revamped menswear emporium will feature all the old favourites, with new collections from Prada to Zegna and Lanvin to Brioni in some wholly sumptuous surrounds.

All dense woods, creams and gentleman’s club-inspired aesthetics, the space has been designed to encourage the most leisurely of shopping approaches. With made-to-measure suits, grooming treatments, rare wines and state of the art technology all available from the comfort of the chocolate leather sofas - this is the least like shopping that shopping has ever been.

Aside from all the usual offerings, a series of one-off items have been produced by a whole host of designers for the launch - with a limited edition Union Jack t-shirt from Yves Saint Laurent, an exclusive print designed by Paul Smith featuring a candy-striped Mini on the roof of Harrods, and a crocodile-skin handled ‘It bag’ exclusively from Prada.

Opened with a flurry of well appointed luxury this weekend, each of the first 300 customers to make a purchase over £50 received a complimentary bag featuring Acqua di Parma hat box sets and samples of Bond No.9 for Him – exclusive to Harrods.

A hold-all offering from Hugo Boss, produced exclusively for the 'It's a Man's World' Launch


Burberry's cream coated space within the male retail haven


A signature Paul Smith wallet decked in a print designed for the launch


Armani's space inside the store


A Paul Smith Holdall, decked in Paul Smith's exclusive print, featuring a mini atop Harrods' iconic roof


The Prada allotment of the new men's store


A raised monogram suitcase from Louis Vuitton, designed for the launch

INFORMATION

The Harrods menswear emporium - open from Saturday 31st October

Website

http://www.harrods.com

Telephone

44.20 7730 1234

Address

Harrods

87–135 Brompton Road

Knightsbridge

London

SW1X 7XL

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