Making of Louis Vuitton A/W 2009/2010 ad campaign featuring Madonna

Following the success of Louis Vuitton's Spring/Summer 2009 fashion campaign starring Madonna and photographed by Steven Meisel, Artistic Director Marc Jacobs was keen to repeat the experience for Autumn/Winter 2009/10, but equally determined to produce something entirely different.

Shot in a New York studio, the Autumn/Winter 2009-2010 campaign thus features Madonna in a series of sophisticated portraits reminiscent of the golden age of Hollywood. Inspired by the photographs of Man Ray, who perfected the technique of solarisation, and nodding to the lush colours and sumptuous draperies of the paintings of Tamara de Lempicka, the images have a softer, more intimate quality than the previous campaign, while losing nothing of its power to arrest. In the seven visuals, Madonna models key pieces from Marc Jacobs' A/W 2009/10 ready-to-wear collection for Louis Vuitton, whose ruffled silks, extravagant accessories and sequinned Monogram bags strike an out-and-out glamorous note, which is balanced by the sweetly ironic presence of the bunny ears that were such a hit on the catwalk.

»After the fun we had with the Spring/Summer 2009 campaign, and the amazing reaction to it, all of us Madonna, Steven and myself were eager to get back together for A/W 2009/10,« comments Marc Jacobs. »While the two campaigns look very different, there is also a unity about them, so it now feels like we have completed both parts of the story.«

Antoine Arnault, Head of Communications for Louis Vuitton, comments: »This is another superb campaign, reflecting not only the close relationship between Madonna, Marc Jacobs and Steven Meisel, but also their immense creative talent and their consistent desire to challenge and innovate.«

The Louis Vuitton Autumn/Winter 2009/10 advertising campaign will break in the August 2009 issues of magazines worldwide.

LOUIS VUITTON A/W 2009-2010 Ad Campaign / Photographer Steven Meisel / Stylist Marie-Amélie Sauve / Hair Guido / Makeup Pat McGrath



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