Reptile was word of the day at the Avenue Montaigne boutique with python prints, snake accessories and reptilian jewellery abound. The animalistic stylings however, were not confined purely to the collection. Roitfeld adorned the store in a plethora of python-print, with windows, floors and walls clad in the pattern.
With a live serpent-esque dance performed by model Karlie Kloss, snake skin projections on the walls, multi-coloured ribbons trailing to the floor and Grace Jones fuelled jungle themes serenading guests – Roitfeld’s creative direction required little clarification.
The primitive jungle theme may have taken precedence in the Paris store - but the flamboyance of Roitfeld’s concept stood in clever contrast to Prada's predictably flawless backdrop.
With a giant, red, split-tongue carpet running the length of the space, and more snakes than you could shake a stick at - Roitfeld’s reptilian revamp marked the end of Prada’s Iconoclasts with the illustrious ovation it justly deserved.


INFORMATION:
Event dates
4 March 2009 to 11 March 2009
Website
http://www.prada.com
Telephone
33.1 5323 9940
Address
10 Avenue Montaigne
75008 Paris
France
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