The Iconoclasts by Prada, Paris

AIt seems like only yesterday that Alex White graced us with her Iconoclastic vision at Prada’s Broadway store in New York. The time has come, however, for the final instalment of the four-week, four-editors fashion fix - and where else would we be, but Paris - and with whom else at the helm, but Carine Roitfeld.

Reptile was word of the day at the Avenue Montaigne boutique with python prints, snake accessories and reptilian jewellery abound. The animalistic stylings however, were not confined purely to the collection. Roitfeld adorned the store in a plethora of python-print, with windows, floors and walls clad in the pattern.

With a live serpent-esque dance performed by model Karlie Kloss, snake skin projections on the walls, multi-coloured ribbons trailing to the floor and Grace Jones fuelled jungle themes serenading guests – Roitfeld’s creative direction required little clarification.

The primitive jungle theme may have taken precedence in the Paris store - but the flamboyance of Roitfeld’s concept stood in clever contrast to Prada's predictably flawless backdrop.

With a giant, red, split-tongue carpet running the length of the space, and more snakes than you could shake a stick at - Roitfeld’s reptilian revamp marked the end of Prada’s Iconoclasts with the illustrious ovation it justly deserved.

Python print flooring and red serpent tongue carpeting set the theme

It wasn't only the floors that were clad in the ubiquitous snake-skin

Model, Karlie Kloss entertained with a live snake-like dance on the opening night

Animalistic jewels and reptilian accessories adorned the store mannequins

Snakes, snakes and yet more snakes at the Paris store

The python print was not just confined to the interior of the store, passers-by were also given a look in


Event dates
4 March 2009 to 11 March 2009


33.1 5323 9940‎

10 Avenue Montaigne
75008 Paris

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