Brown Thomas’s Facelift

Text by Chantal Hughes

Next time you find yourself in Dublin, stop by the 150-year-old department store Brown Thomas, the city’s foremost fashion lifestyle destination, where the men’s floor has had a little work done. The store brought in Toronto-based design team burdifilek (which was fresh off designing the new W hotel in Atlanta), who created a new shopping atmosphere that will appeal to both traditional and adventurous shoppers. The tailoring section features wood walls in a lustrous ebony and custom wool carpeting that evoke a distinctly bespoke old-world feel, but without getting stuck in the tropes of the past. The fittings and furniture, all custom designed by burdifilek or commissioned from other designers, are classic and complement the dapper clothing styles. Nearby, the contemporary area provides a perfect frame for Brown Thomas’s edgier menswear. The section has a modern and sporty vibe, accented with electric blue pops of color and stainless steel that creates the feeling of a fashion laboratory. Dries van Noten and Acne make welcome additions this season, adding to the store’s top-notch roster of international labels. Both sections share a tranquil mood and flattering lighting, perfectly engineered to entice men of all tastes into the bento box-like fitting rooms, soon to reemerge in a winning ensemble.


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