Pretty Beach House - Sydney

Text by Bill Tikos

How do you create a powerful experience that leaves a mark on your customers? It's an important question that drives large brands and companies to seminar after seminar about experiential marketing and purchasing. Sometimes they get it right and sometimes, despite substantial financial investment, they don't. Which is why we love it when we stumbled on a small, independent that has nailed it. In the crowded market of luxury/boutique travel emerges Pretty Beach House, an exclusive food-lovers Hamptons-esque private beach house resort just outside of Sydney that takes the concept of 'weekend' getaway to a new level.

The resort is made up of three private pavilions; relaxed, non-pretencious and homely beach villas nestled discreetly into a landscape full of hundreds of old gum trees which stand there like living art sculptures. A sense of peace and quiet descends upon you as soon as you arrive, ushering you into instant relaxation-mode. The villas interiors are luxurious but not over the top and feature raw, natural materials which blend in with the more 'designer' elements. Privacy is paramount which is why, we guess, each villa also has its own private swimming pool. There are no TVs in the villas, just a Bose Soundock with iPod and wireless internet (for online-junkies) so there's nothing else to do but slide from day bed to pool and back again in a haze of sedation, facilitated by attentive staff who materialise at your every whim.

The setting may be beautiful but the real thrill begins when it's time to eat. Renowned Sydney chef Steve Manfredi is in charge of the kitchen and largely responsible for the best part of the trip, exporting sophisticated, city fine dining into this laid-back environment. Manfredi often serves guests himself. If anything, the trip to Pretty Beach House is worth it just for this. Where else can you experience one of Sydney's top chefs cooking just for you and a tiny handful of others?

Aside from sleeping (in extraordinary beds, we must note), lazing, eating and drinking, you can wander down to Tallow Beach for a swim and a dose of dolphin watching. Or if you're in search of a slice of adventure you hop into the Pretty Beach House boat or take out a helicopter ride over the area.

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